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PR Campaign Work

In addition to other projects I have been a part of, strategy and planning are other aspects of Public Relations that I love.

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I was given the opportunity to work with one on one with the faculty memeber that oversaw the Accelerated Graduate Degree Program at Western Michigan University to create a campaign for them to be able to use immediately to help the program excel and bring in the type of audience and attention they were looking for. In this section, I have all of the campaign materials I created to bring this vision to life.

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I was given another opportunity to work on a team to create campaign materials and pitch to Open Educational Resources Department at WMU. The purpose of this project was to show the deparment how we could help professors and students be more open to using OER within coursework. 

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It was really a great experience being able to put what I've learned through my studies and create actual PR materials for the first time on a timeline. 

Client Research Report

Client Research Report includes a report on the program and its mission and goals. As well as a SWOT analysis, previous practices, introduction to the campaign and campaign goals, and more.

Mock-up print design

Traditional Tactics

In this section I have the various traditional tactics I created for my client.

Papers

Social Media Tactics

In this section I have the various Social Media tactics I created for my client

Cell phone showing a mock-up logo

Client Campaign Book

Client campaign book includes an entire overview of every PR material I created, what their purpose is, how the client can use it, how success can be evaluated, and a conclusion to my work.

Image by Beatriz Pérez Moya

Open Educational Resources (OER) Campaign

The client campaign book includes an entire breakdown of the campaign our team created.

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The Slideshow is the pitch we gave the the deparment at the end of the semester for them to approve

Team Meeting
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